![]() For The King Centre, “Every company should invest in training that encompasses cultural competency and sensitivity. Others called for the sack of those behind the promo photos while some are calling for a boycott of the brand. If look at other sweaters in same category they have white kids. In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. You won’t see me anywhere near your shops these days /Gl7OtdVw4pĬreative director Alex Medina tweeted: “In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. It’s a projection of your neocolonial thinking. So the black kid gets to wear the H&M sweater with “Coolest monkey in the jungle” and the white kid with “Survival expert”. You won’t see me anywhere near your shops these days the stylist to the photographer to whoever authorised this to go live on your site, must be on the highest form of drugs ? /mlG02XFVJV “From the stylist to the photographer to whoever authorised this to go live on your site, must be on the highest form of drugs,” said a Twitter user, while another said: “So the black kid gets to wear the H&M sweater with “Coolest monkey in the jungle” and the white kid with “Survival expert”. Social media was buzzing with lots of comments on Twitter questioning the reason behind their decision to clothe the black boy in that hoodie. ![]()
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